A couple of weeks ago I attended a presentation by Professor Lakshman Krishnamurthi, who is the A. Montgomery Ward Professor of Marketing and chair of the Marketing Department of the Kellogg Graduate School of Management. His presentation was on competing … Continue reading →
While I was at the speed networking event I described in an earlier post, one of the discussions had to do with following up with contacts when looking for jobs or projects. One woman said she subscribes to the Wall … Continue reading →
I was at an IABC speed networking event last night. Cool format. The way they do it is they have a set number of tables with a set number of chairs. Each table has a sign with a topic and … Continue reading →
Running Business Like a Political CampaignSince my last entry, I’ve been collecting information from colleagues to determine whether they ever have used “Opposition Research” or heard of its use in their work. Some of these folks think my topic really … Continue reading →
Opposition ResearchWiki defines opposition research as follows: The term used to classify and describe efforts of supporters or paid consultants of a political candidate to legally investigate the biographical, legal or criminal, medical, educational, financial, public and private administrative and … Continue reading →
For this first e-Letter of the year, I thought I’d offer some ways you might productively use research in the coming year. PlanningAs you may have gathered, I am a huge proponent of using research to plan and lay out … Continue reading →
Here is a research idea you might be able to use to make yourself more valuable to your boss and your position more secure. In virtually every selling situation, the seller has an advantage if he or she knows as … Continue reading →
For those of you who don’t know, I have been in communications more than 30 years, and doing research to support communications planning and evaluation for more than 20 years. It recently occurred to me that through my time in … Continue reading →
A few days ago one of my colleagues suggested I do a blog on being sustainable, because it is a hot topic right now. I’m all for sustainability, recycling and being green. But is sustainability a good topic for me, … Continue reading →
Dear Friends and Colleagues: Some of you have been exposed to most of this entry, because I sent it out as an e-mail to a number of you about a year ago. To you I apologize. You may wish to … Continue reading →