Most important thing to consider when measuring the impact of communications programs: Blog link

My friend and colleague Jose Mallabo interviewed me for his blog at: http://tinyurl.com/3oycde7. Jose is the director, corporate marketing, for GSI Commerce. Topics he asked about included: The single most important thing people need to remember when looking to measure … Continue reading →

Three Kinds of Research You Should Do Before Evaluation

Evaluation is important, but it is not the research you should do first. What is the first research you should do to create a successful communications program? First, I define a successful communications program as one that drives behavior of … Continue reading →

Another Way To Use Media Evaluation For Planning

MetLife and Echo Research won the 2009 Jack Felton Golden Ruler Award for excellence in public relations measurement and evaluation. This award identifies great examples of research and measurement integrated into public relations practice. IPR publishes winners as case studies … Continue reading →

Making Major Contributions to Your Organization’s Success through Competitive Research

Opposition ResearchWiki defines opposition research as follows: The term used to classify and describe efforts of supporters or paid consultants of a political candidate to legally investigate the biographical, legal or criminal, medical, educational, financial, public and private administrative and … Continue reading →

Four Great Ways To Use Research in 2009

For this first e-Letter of the year, I thought I’d offer some ways you might productively use research in the coming year. PlanningAs you may have gathered, I am a huge proponent of using research to plan and lay out … Continue reading →