My friend and colleague Jose Mallabo interviewed me for his blog at: http://tinyurl.com/3oycde7. Jose is the director, corporate marketing, for GSI Commerce.


Topics he asked about included:
  • The single most important thing people need to remember when looking to measure the impact of communications programs
  • The most common mistake I see companies making in buying measurement and research
  • Why PR people haven’t done a better job making communications research core to their programs and the industry
  • How to convince CEOs to invest in PR
  • Whether social media is helping or hurting research and measurement in communications
  • Whether the agenda setting theory still is valid

Please check it out. That link again is: http://tinyurl.com/3oycde7.


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