Dave Samson on Organizing to Use Data and Analytics at Chevron

Here is the third (and for the time being, final) of my Blog posts with Dave Samson, General Manager, Public Affairs, at Chevron and current Chairman of┬áThe Arthur W. Page Society, answering questions about data, analytics and digital PR. To … Continue reading →

Most important thing to consider when measuring the impact of communications programs: Blog link

My friend and colleague Jose Mallabo interviewed me for his blog at: http://tinyurl.com/3oycde7. Jose is the director, corporate marketing, for GSI Commerce. Topics he asked about included: The single most important thing people need to remember when looking to measure … Continue reading →

Three Kinds of Research You Should Do Before Evaluation

Evaluation is important, but it is not the research you should do first. What is the first research you should do to create a successful communications program? First, I define a successful communications program as one that drives behavior of … Continue reading →

Helping Your Organization Avoid its Demise

Yesterday was Sunday, and I could no longer stand the clutter in my office. So, I sorted and filed. Inevitably, I came across a number of items that called for some kind of action. One of these was the December, … Continue reading →