The Continuing Threat to PR/Communications from Management Consultants: McKinsey & Company on Reinventing External Affairs

I get e-mails from McKinsey & Company, including one that linked to this article on “Reinventing External Affairs.” The article notes in a bold headline: “A rising role for stakeholder engagement—and the business value at stake” as a finding after … Continue reading →

How To Streamline Your Research

I saw a comment in a Linkedin discussion about what in PR wastes time.  Jennel McDonald noted “Though researching is very important, I think we can go overboard in reading and gathering.” As many of you know, I am a … Continue reading →

PRSA Has Its MBA Initiative Backwards

In the Spring issue of PRSA’s The Public Relations Strategist there is an article by Ray Crockett, APR, and Anthony D’Angelo, APR, entitled “PRSA’s MBA Initiative.” The gist of the article is PRSA is trying to get MBA programs to … Continue reading →

Real Data on How Best To Manage a Crisis or “No Comment” No Good!

In past articles I’ve suggested that we, as communications and business people, should question our assumptions rather than blindly building programs and campaigns based on common knowledge or our gut feel. However, I do not mean to suggest these necessarily … Continue reading →

Developing Messages that Work — The Management Side of the Equation

Last month I wrote about developing messages that are persuasive to target audiences. I focused on getting input from the audience regarding their wants and needs and the language they use to express them. Of course the step that comes … Continue reading →

Developing Messages that Work

The article below is based on a presentation I gave to the San Francisco Chapter of PRSA on April 24, 2008. If you’d like to see the slides, which include a case history demonstrating the development of a message, let … Continue reading →