Dave Samson on Organizing to Use Data and Analytics at Chevron

Here is the third (and for the time being, final) of my Blog posts with Dave Samson, General Manager, Public Affairs, at Chevron and current Chairman of The Arthur W. Page Society, answering questions about data, analytics and digital PR. To … Continue reading →

Dave Samson on Data, Analytics and Digital PR at Chevron

Dave Samson, General Manager, Public Affairs, at Chevron and current Chairman of The Arthur W. Page Society, is one of the PR industry’s leaders in using big data and analytics. He’s also at the leading edge of digital PR. Dave agreed … Continue reading →

Social Media Debate: Setting Goals or Being Where our Stakeholders Are

I mentioned in an earlier blog an IABC Networking Nine dinner I attended November 16th. These dinners include about nine people who know something about a specific topic. The topic for the November 16th dinner was blogging. This quickly became … Continue reading →

PRSA Has Its MBA Initiative Backwards

In the Spring issue of PRSA’s The Public Relations Strategist there is an article by Ray Crockett, APR, and Anthony D’Angelo, APR, entitled “PRSA’s MBA Initiative.” The gist of the article is PRSA is trying to get MBA programs to … Continue reading →

The conversational medium

About a week ago I enjoyed a very stimulating discussion with some of my colleagues from the Institute for PR’s Commission on PR Measurement and Evaluation. We were talking about social media and how it is challenging to comment on … Continue reading →

Building Influence through Opposition (and Other) Research

Running Business Like a Political CampaignSince my last entry, I’ve been collecting information from colleagues to determine whether they ever have used “Opposition Research” or heard of its use in their work. Some of these folks think my topic really … Continue reading →

How Much Should You Spend on Media Evaluation?

PRSA-SF PresentationFor those of you in the Bay Area, I will be giving a presentation on Developing Messages at PRSASF’s luncheon meeting April 24th. If you are interested, here is the link: http://www.prsasf.org/phoenix.zhtml?c=200502&p=irol-monthlyProgram. How Much Should You Spend on Media … Continue reading →