How To Streamline Your Research

I saw a comment in a Linkedin discussion about what in PR wastes time.  Jennel McDonald noted “Though researching is very important, I think we can go overboard in reading and gathering.” As many of you know, I am a … Continue reading →

Helping Your Organization Survive the Recession, While You Do the Same

A couple of weeks ago I attended a presentation by Professor Lakshman Krishnamurthi, who is the A. Montgomery Ward Professor of Marketing and chair of the Marketing Department of the Kellogg Graduate School of Management. His presentation was on competing … Continue reading →

Building Influence through Opposition (and Other) Research

Running Business Like a Political CampaignSince my last entry, I’ve been collecting information from colleagues to determine whether they ever have used “Opposition Research” or heard of its use in their work. Some of these folks think my topic really … Continue reading →

Making Major Contributions to Your Organization’s Success through Competitive Research

Opposition ResearchWiki defines opposition research as follows: The term used to classify and describe efforts of supporters or paid consultants of a political candidate to legally investigate the biographical, legal or criminal, medical, educational, financial, public and private administrative and … Continue reading →