How To Streamline Your Research

I saw a comment in a Linkedin discussion about what in PR wastes time.  Jennel McDonald noted “Though researching is very important, I think we can go overboard in reading and gathering.” As many of you know, I am a … Continue reading →

Reputation Management as Change Management

You may remember my post “Reputation is Built on Behavior” in which I argued that communications has very little to do with reputation, but the way an organization behaves does. I just read an article on the MIT Sloan Management … Continue reading →

Helping Your Organization Succeed in a Complex Environment

I recently had the good fortune to attend a short presentation by Sally Blount, the new Dean of the Kellogg Graduate School of Management. She spoke of the changing environment, new trends and issues that business schools and all organizations … Continue reading →

A Refreshing Approach to Community Involvement

Yesterday I attended a workshop sponsored by a community bank and my local PRSA chapter. The free workshop was intended for and attended by local non-profit/charitable organizations. I believe most had been invited by the bank. Before the event began, … Continue reading →

Corporate-Stakeholder Alignment; CEOs Create Win Win Scenarios

I’ve done a number of projects for CEOs who go to their heads of communications and say “We’re tripping over our messages.” In doing these projects, I’ve discovered most organizations are tripping over their policies as well. The Challenge of … Continue reading →

PRSA Has Its MBA Initiative Backwards

In the Spring issue of PRSA’s The Public Relations Strategist there is an article by Ray Crockett, APR, and Anthony D’Angelo, APR, entitled “PRSA’s MBA Initiative.” The gist of the article is PRSA is trying to get MBA programs to … Continue reading →

Real Data on How Best To Manage a Crisis or “No Comment” No Good!

In past articles I’ve suggested that we, as communications and business people, should question our assumptions rather than blindly building programs and campaigns based on common knowledge or our gut feel. However, I do not mean to suggest these necessarily … Continue reading →