The Continuing Threat to PR/Communications from Management Consultants: McKinsey & Company on Reinventing External Affairs

I get e-mails from McKinsey & Company, including one that linked to this article on “Reinventing External Affairs.” The article notes in a bold headline: “A rising role for stakeholder engagement—and the business value at stake” as a finding after … Continue reading →

Corporate-Stakeholder Alignment; CEOs Create Win Win Scenarios

I’ve done a number of projects for CEOs who go to their heads of communications and say “We’re tripping over our messages.” In doing these projects, I’ve discovered most organizations are tripping over their policies as well. The Challenge of … Continue reading →