Dave Samson on Organizing to Use Data and Analytics at Chevron

Here is the third (and for the time being, final) of my Blog posts with Dave Samson, General Manager, Public Affairs, at Chevron and current Chairman of The Arthur W. Page Society, answering questions about data, analytics and digital PR. To … Continue reading →

Dave Samson on Data, Analytics and Digital PR at Chevron

Dave Samson, General Manager, Public Affairs, at Chevron and current Chairman of The Arthur W. Page Society, is one of the PR industry’s leaders in using big data and analytics. He’s also at the leading edge of digital PR. Dave agreed … Continue reading →

The Continuing Threat to PR/Communications from Management Consultants: McKinsey & Company on Reinventing External Affairs

I get e-mails from McKinsey & Company, including one that linked to this article on “Reinventing External Affairs.” The article notes in a bold headline: “A rising role for stakeholder engagement—and the business value at stake” as a finding after … Continue reading →

Reputation Management as Change Management

You may remember my post “Reputation is Built on Behavior” in which I argued that communications has very little to do with reputation, but the way an organization behaves does. I just read an article on the MIT Sloan Management … Continue reading →

Helping Your Organization Succeed in a Complex Environment

I recently had the good fortune to attend a short presentation by Sally Blount, the new Dean of the Kellogg Graduate School of Management. She spoke of the changing environment, new trends and issues that business schools and all organizations … Continue reading →

A Refreshing Approach to Community Involvement

Yesterday I attended a workshop sponsored by a community bank and my local PRSA chapter. The free workshop was intended for and attended by local non-profit/charitable organizations. I believe most had been invited by the bank. Before the event began, … Continue reading →

Communications Audit Bouquet from Vancouver

As you may know, I worked with Linhart Public Relations in Denver to do a communications audit of the United States Ski and Snowboard Association. These are the folks who fund and train the U.S. athletes that become the U.S. … Continue reading →

Helping Your Organization Avoid its Demise

Yesterday was Sunday, and I could no longer stand the clutter in my office. So, I sorted and filed. Inevitably, I came across a number of items that called for some kind of action. One of these was the December, … Continue reading →