Reputation Management as Change Management

You may remember my post “Reputation is Built on Behavior” in which I argued that communications has very little to do with reputation, but the way an organization behaves does. I just read an article on the MIT Sloan Management … Continue reading →

A Refreshing Approach to Community Involvement

Yesterday I attended a workshop sponsored by a community bank and my local PRSA chapter. The free workshop was intended for and attended by local non-profit/charitable organizations. I believe most had been invited by the bank. Before the event began, … Continue reading →