Helping Your Organization Avoid its Demise

Yesterday was Sunday, and I could no longer stand the clutter in my office. So, I sorted and filed. Inevitably, I came across a number of items that called for some kind of action. One of these was the December, … Continue reading →

Marketer Beware! WSJ Article on Social Media as a Research Tool

Yesterday in the Wall Street Journal, there was an article by By Huaxia Rui, Andrew Whinston and Elizabeth Winkler on how businesses can use Twitter to predict sales. You can read the article at http://tinyurl.com/yftyoqs. They use the example of … Continue reading →

Another Way To Use Media Evaluation For Planning

MetLife and Echo Research won the 2009 Jack Felton Golden Ruler Award for excellence in public relations measurement and evaluation. This award identifies great examples of research and measurement integrated into public relations practice. IPR publishes winners as case studies … Continue reading →

Questions To Ask Before Diving Into Social Media

Welcome new readers! If you would like to subscribe to this e-Zine, please do so in the form on the left-hand side of this page: https://forrestwanderson.com/free.htm. If you know someone you think might enjoy the e-Zine, please pass it along. … Continue reading →