The following article is an interesting analysis of the potential effect of current demographics on recovery from the recession. It’s a great example of how communications people should be thinking as they do their work. If Mr. MacKinley is correct, it represents a specific challenge most communicators need to think about overcoming as they support their clients.

Regardless, thinking about what is going on in the world is a critical part of what we do, because what goes on affects our stakeholders and audiences.

http://tinyurl.com/kruoww


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