How To Streamline Your Research

I saw a comment in a Linkedin discussion about what in PR wastes time.  Jennel McDonald noted “Though researching is very important, I think we can go overboard in reading and gathering.” As many of you know, I am a … Continue reading →

Most important thing to consider when measuring the impact of communications programs: Blog link

My friend and colleague Jose Mallabo interviewed me for his blog at: Jose is the director, corporate marketing, for GSI Commerce. Topics he asked about included: The single most important thing people need to remember when looking to measure … Continue reading →

Social Media Debate: Setting Goals or Being Where our Stakeholders Are

I mentioned in an earlier blog an IABC Networking Nine dinner I attended November 16th. These dinners include about nine people who know something about a specific topic. The topic for the November 16th dinner was blogging. This quickly became … Continue reading →