Three Ways Research Can Help in a Crisis

Most organizations have a crisis of some sort at one time or another.  Here are three ideas regarding how research can help you manage those crises better. 1.  Assess the CrisisThe first thing you want to do when your management … Continue reading →

The conversational medium

About a week ago I enjoyed a very stimulating discussion with some of my colleagues from the Institute for PR’s Commission on PR Measurement and Evaluation. We were talking about social media and how it is challenging to comment on … Continue reading →

Creating CEO Crib Sheets

Here is a research idea you might be able to use to make yourself more valuable to your boss and your position more secure. In virtually every selling situation, the seller has an advantage if he or she knows as … Continue reading →