As many of you know, I’m a member of the Institute for PR’s Commission on PR Measurement and Evaluation. The Commission has created an awards program to recognize the best measurement and evaluation programs out there. Here’s the blurb for … Continue reading →
Here’s an article on using Twitter for research: http://tinyurl.com/lzntyz.
Continue reading →Check out this article on the title topic: http://tinyurl.com/nfcl4b.
Continue reading →Check out this discussion of automated vs. human media monitoring: http://tiny.cc/Dt6YP
Continue reading →Check out the social media challenge Sean Williams faced over the weekend: http://www.communicationammo.com/?p=98
Continue reading →Welcome new readers! If you would like to subscribe to this e-Zine, please do so in the form on the left-hand side of this page: https://forrestwanderson.com/free.htm. If you know someone you think might enjoy the e-Zine, please pass it along. … Continue reading →
THE CRISISA senior executive at a company I worked for came to me and outlined something the organization had done at management’s direction that was somewhere between unethical and illegal. He then complained that the media “somehow got the story.” … Continue reading →
“How is social media ultimately a PR tool?” Valorie Luther, founder and CEO, Creative Concepts, posed this question on LinkedIn, and it got me thinking. Social media may not only be “ultimately a PR tool” but even the ultimate PR … Continue reading →
Lisa Batchelder, media strategist and writer, asked this question on Linked-In: Do PR and CSR go hand-in-hand? In my mind, Corporate Social Responsibility (CSR) is a part of corporate PR. If you consider PR to be the function that manages … Continue reading →
I just read a great article in Ad Age on segmenting in today’s world of social media. Here’s the link: http://adage.com/cmostrategy/article?article_id=135961
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