The importance of doing research before diving into social media

Before jumping into social media do general research to determine which social (and traditional) media are most appropriate for your target audience. Check out the article I wrote for the Measurement Standard: http://www.themeasurementstandard.com/2014/07/dont-dive-social-media-learn-target-audience-heres-ask/Continue reading →

How To Link Communications to Your Organization’s Business Goals and Objectives (Part II: Evaluating Your Success Against Your Goal)

How To Link Communications to Your Organization’s Business Goals and Objectives (Part II: Evaluating Your Success Against Your Goal) In my last Blog I wrote about how to set measurable communications objectives that are linked to the business goals of … Continue reading →

How To Link Communications to Your Organization’s Business Goals and Objectives (Part I: Setting Goals)

How To Link Communications to Your Organization’s Business Goals and Objectives (Part I: Setting Goals) According to research done by Jim Sinkinson, publisher of The Bulldog Reporter, one reason PR practitioners have trouble adhering to the Barcelona Principles is they … Continue reading →

Evidence from Ad Age that PR Gets Big Data and Analytics

Finally actual evidence from Ad Age that PR agencies understand some of the real potential for big data and analytics: http://adage.com/article/agency-news/pr-agencies-rush-tap-holding-companies-data-streams/292593/.Though the article doesn’t say it, this also suggests small agencies without advertising parents will be at a distinct disadvantage as … Continue reading →