Finally actual evidence from Ad Age that PR agencies understand some of the real potential for big data and analytics: http://adage.com/article/agency-news/pr-agencies-rush-tap-holding-companies-data-streams/292593/.

Though the article doesn’t say it, this also suggests small agencies without advertising parents will be at a distinct disadvantage as the agencies with such parents become sophisticated at using the data to which they have access.


Comments

Evidence from Ad Age that PR Gets Big Data and Analytics — No Comments

Leave a Reply

Your email address will not be published. Required fields are marked *