Most organizations have a crisis of some sort at one time or another. Here are three ideas regarding how research can help you manage those crises better. 1. Assess the CrisisThe first thing you want to do when your management … Continue reading →
The Jack Felton Golden Ruler Award honors excellence in PR research, measurement and evaluation. The award’s primary objective is to identify great examples of research used to support PR practice and to publish these case studies on the Institute for … Continue reading →
First, by way of disclosure, assessing the strength of relationships and helping organizations improve them is one of the things I do for a living. That said … THE FUNCTION OF PRPR practitioners have argued for as long as I … Continue reading →
I saw a headline today in an online publication cautioning PR practitioners not to embarrass themselves by making mathematical statements that didn’t make sense. I believe the article was focusing on talking about equations like ROI or ROE. I agree … Continue reading →
The Institute for Public Relations (IPR) (http://www.instituteforpr.org/) recently published “How Top Business Communicators Measure the Return on Investment (ROI) of Corporate Communication Efforts” by Juan Meng , University of Dayton, and Bruce K. Berger, University of Alabama. The paper won … Continue reading →
MetLife and Echo Research won the 2009 Jack Felton Golden Ruler Award for excellence in public relations measurement and evaluation. This award identifies great examples of research and measurement integrated into public relations practice. IPR publishes winners as case studies … Continue reading →
About a week ago I enjoyed a very stimulating discussion with some of my colleagues from the Institute for PR’s Commission on PR Measurement and Evaluation. We were talking about social media and how it is challenging to comment on … Continue reading →
I just read a great article in Ad Age on segmenting in today’s world of social media. Here’s the link: http://adage.com/cmostrategy/article?article_id=135961
Continue reading →Opposition ResearchWiki defines opposition research as follows: The term used to classify and describe efforts of supporters or paid consultants of a political candidate to legally investigate the biographical, legal or criminal, medical, educational, financial, public and private administrative and … Continue reading →
For this first e-Letter of the year, I thought I’d offer some ways you might productively use research in the coming year. PlanningAs you may have gathered, I am a huge proponent of using research to plan and lay out … Continue reading →