Here is the third (and for the time being, final) of my Blog posts with Dave Samson, General Manager, Public Affairs, at Chevron and current Chairman of The Arthur W. Page Society, answering questions about data, analytics and digital PR. To … Continue reading →
My friend and colleague Jose Mallabo interviewed me for his blog at: http://tinyurl.com/3oycde7. Jose is the director, corporate marketing, for GSI Commerce. Topics he asked about included: The single most important thing people need to remember when looking to measure … Continue reading →
Emily Geesaman asked the title question on Linkedin a couple of days ago. Two folks, Susan Maxwell Stevens and Karen Derby, APR, both observed that the answer depends on the kind of background the PR pro has. If a business … Continue reading →
Evaluation is important, but it is not the research you should do first. What is the first research you should do to create a successful communications program? First, I define a successful communications program as one that drives behavior of … Continue reading →
I recently read an article that discussed marketing as a core practice for business. By this the article did not mean that every organization should have a marketing function, but that marketing is a core way to get things done. … Continue reading →
Dave Dunn, a colleague with whom I do branding work, recently wrote a white paper (with a little input from me) entitled: “Jump-Start Your Brand: Four Changes You Need to Make to Optimize Brand Performance.” You can find it here: … Continue reading →
As you may know, I worked with Linhart Public Relations in Denver to do a communications audit of the United States Ski and Snowboard Association. These are the folks who fund and train the U.S. athletes that become the U.S. … Continue reading →
Yesterday was Sunday, and I could no longer stand the clutter in my office. So, I sorted and filed. Inevitably, I came across a number of items that called for some kind of action. One of these was the December, … Continue reading →
On January 11, the Associated Press released a story by Ashley Heher about Domino’s new ad campaign, in which it shares Tweets and what appears to be actual focus group footage of people saying less than kind things about Domino’s … Continue reading →
For years I have dreaded sending out holiday cards. It’s simply not something I enjoy doing. Most years I’ve forced myself to do it, but it has become more challenging yearly. Last year I notice an increase in the number … Continue reading →