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Category Archives: social media

Most important thing to consider when measuring the impact of communications programs: Blog link

Forrest W. Anderson Consulting Posted on April 25, 2011 by forrestandersonFebruary 4, 2015

My friend and colleague Jose Mallabo interviewed me for his blog at: http://tinyurl.com/3oycde7. Jose is the director, corporate marketing, for GSI Commerce. Topics he asked about included: The single most important thing people need to remember when looking to measure … Continue reading →

Posted in business goals, communications, evaluation, planning, public relations, research, social media, strategy

Social Media Debate: Setting Goals or Being Where our Stakeholders Are

Forrest W. Anderson Consulting Posted on November 30, 2010 by forrestandersonFebruary 4, 2015

I mentioned in an earlier blog an IABC Networking Nine dinner I attended November 16th. These dinners include about nine people who know something about a specific topic. The topic for the November 16th dinner was blogging. This quickly became … Continue reading →

Posted in blogging, business goals, communications strategy, objectives, public relations planning, social media

Reflections on Conversation

Forrest W. Anderson Consulting Posted on November 18, 2010 by forrestandersonFebruary 4, 2015

I attended a marvelous IABC event in San Francisco last Tuesday called Networking Nine. Nine people come together to have dinner and discuss a common topic. It was wonderful to have a real conversation. It is unfortunate that we seem … Continue reading →

Posted in conversation, IABC, social media

Helping Your Organization Avoid its Demise

Forrest W. Anderson Consulting Posted on January 18, 2010 by forrestandersonFebruary 4, 2015

Yesterday was Sunday, and I could no longer stand the clutter in my office. So, I sorted and filed. Inevitably, I came across a number of items that called for some kind of action. One of these was the December, … Continue reading →

Posted in authenticity, communications, communications strategy, environmental assessment, monitoring, public relations, relationship management, social media, stakeholder management, survival, transparency

Marketer Beware! WSJ Article on Social Media as a Research Tool

Forrest W. Anderson Consulting Posted on December 1, 2009 by forrestandersonFebruary 4, 2015

Yesterday in the Wall Street Journal, there was an article by By Huaxia Rui, Andrew Whinston and Elizabeth Winkler on how businesses can use Twitter to predict sales. You can read the article at http://tinyurl.com/yftyoqs. They use the example of … Continue reading →

Posted in market, marketing, monitoring, New York Times, research, social media, stakeholder, Twitter, understanding target audiences

Which New Social Media Should You Use?

Forrest W. Anderson Consulting Posted on November 25, 2009 by forrestandersonFebruary 4, 2015

I’ve recently attended presentations on social media at which presenters have given the ever increasing list of social media. In virtually every presentation, someone has asked how to choose which social medium to use, when there are so many available. … Continue reading →

Posted in advertising, engagement, market research, planning, PR, social media

The conversational medium

Forrest W. Anderson Consulting Posted on September 10, 2009 by forrestandersonFebruary 4, 2015

About a week ago I enjoyed a very stimulating discussion with some of my colleagues from the Institute for PR’s Commission on PR Measurement and Evaluation. We were talking about social media and how it is challenging to comment on … Continue reading →

Posted in advertising, communication research, communications research, market research, public relations, public relations planning, public relations research, social media

Social Media Applications in B2B

Forrest W. Anderson Consulting Posted on August 12, 2009 by forrestandersonFebruary 4, 2015

A colleague on LinkedIn asked “how social media sites could benefit a B2B corporation, and could putting your B2B organization out there also open up potential for damaging info?”One commenter asked that the poster “describe what you mean by ‘potential … Continue reading →

Posted in authenticity, goals, market research, objectives, social media, transparency

Perils in Social Marketing

Forrest W. Anderson Consulting Posted on June 15, 2009 by forrestandersonFebruary 4, 2015

Check out the social media challenge Sean Williams faced over the weekend: http://www.communicationammo.com/?p=98

Continue reading →
Posted in relationship management, social media

Questions To Ask Before Diving Into Social Media

Forrest W. Anderson Consulting Posted on June 3, 2009 by forrestandersonFebruary 4, 2015

Welcome new readers! If you would like to subscribe to this e-Zine, please do so in the form on the left-hand side of this page: https://forrestwanderson.com/free.htm. If you know someone you think might enjoy the e-Zine, please pass it along. … Continue reading →

Posted in communication research, communications planning, evaluation, monitoring, PR, social media, understanding target audiences
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