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Category Archives: relationship management

The Continuing Threat to PR/Communications from Management Consultants: McKinsey & Company on Reinventing External Affairs

Forrest W. Anderson Consulting Posted on July 28, 2016 by forrestandersonJuly 28, 2016

I get e-mails from McKinsey & Company, including one that linked to this article on “Reinventing External Affairs.” The article notes in a bold headline: “A rising role for stakeholder engagement—and the business value at stake” as a finding after … Continue reading →

Posted in corporate-stakeholder alignment, engagement, environmental assessment, environmental management, insight, issues management, management, management consulting, managing management, relationship, relationship assessment, relationship management, relationship research, stakeholder management

How the “Trust Bank” Helped McDonald’s During the Rodney King Riots in LA

Forrest W. Anderson Consulting Posted on June 19, 2012 by forrestandersonFebruary 4, 2015

As many of you know, during the LA riots sparked by the video of police beating Rodney King, five minority-owned McDonald’s restaurants remained unscathed when virtually all of the surrounding area was destroyed by rioters and looters. This was attributed … Continue reading →

Posted in relationship management

Three Ways Research Can Help in a Crisis

Forrest W. Anderson Consulting Posted on April 12, 2012 by forrestandersonFebruary 4, 2015

Most organizations have a crisis of some sort at one time or another.  Here are three ideas regarding how research can help you manage those crises better. 1.  Assess the CrisisThe first thing you want to do when your management … Continue reading →

Posted in communications planning, communications research, crisis communications, environmental assessment, public relations research, relationship assessment, relationship management

Reputation Management as Change Management

Forrest W. Anderson Consulting Posted on March 21, 2011 by forrestandersonFebruary 4, 2015

You may remember my post “Reputation is Built on Behavior” in which I argued that communications has very little to do with reputation, but the way an organization behaves does. I just read an article on the MIT Sloan Management … Continue reading →

Posted in authenticity, communication research, community involvement, complexity, culture, environmental management, issues management, relationship management, reputation, stakeholder management

McKinsey on Managing Government Relations

Forrest W. Anderson Consulting Posted on February 28, 2011 by forrestandersonFebruary 4, 2015

McKinsey research on managing government relations for the future: http://tinyurl.com/47ntwj2

Continue reading →
Posted in environmental management, government, relationship management

Corporate-Stakeholder Alignment; CEOs Create Win Win Scenarios

Forrest W. Anderson Consulting Posted on November 9, 2010 by forrestandersonFebruary 4, 2015

I’ve done a number of projects for CEOs who go to their heads of communications and say “We’re tripping over our messages.” In doing these projects, I’ve discovered most organizations are tripping over their policies as well. The Challenge of … Continue reading →

Posted in authenticity, communication research, corporate-stakeholder alignment, market research, message development, relationship assessment, relationship management, relationship research

Effect of Recession on Relationships between Organizations and Stakeholders

Forrest W. Anderson Consulting Posted on April 19, 2010 by forrestandersonFebruary 4, 2015

The last time I reviewed the tracking data on my website, I found one person had reached it searching this question: What effect has the recession had on relationships between organizations and their stakeholders? Unfortunately, my site disappointed this web … Continue reading →

Posted in advertising, authenticity, brand management, marketing, recession, relationship management, reputation, stakeholder, transparency

Helping Your Organization Avoid its Demise

Forrest W. Anderson Consulting Posted on January 18, 2010 by forrestandersonFebruary 4, 2015

Yesterday was Sunday, and I could no longer stand the clutter in my office. So, I sorted and filed. Inevitably, I came across a number of items that called for some kind of action. One of these was the December, … Continue reading →

Posted in authenticity, communications, communications strategy, environmental assessment, monitoring, public relations, relationship management, social media, stakeholder management, survival, transparency

Perils in Social Marketing

Forrest W. Anderson Consulting Posted on June 15, 2009 by forrestandersonFebruary 4, 2015

Check out the social media challenge Sean Williams faced over the weekend: http://www.communicationammo.com/?p=98

Continue reading →
Posted in relationship management, social media

Measuring the Strength of Relationships

Forrest W. Anderson Consulting Posted on September 8, 2008 by forrestandersonFebruary 4, 2015

Dear Friends and Colleagues: Some of you have been exposed to most of this entry, because I sent it out as an e-mail to a number of you about a year ago. To you I apologize. You may wish to … Continue reading →

Posted in communications research, market research, public relations, relationship assessment, relationship management, relationship mapping, relationship research
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