Here is the third (and for the time being, final) of my Blog posts with Dave Samson, General Manager, Public Affairs, at Chevron and current Chairman of The Arthur W. Page Society, answering questions about data, analytics and digital PR. To … Continue reading →
Here is the second of my Blog posts with Dave Samson, General Manager, Public Affairs, at Chevron and current Chairman of The Arthur W. Page Society, answering questions about data, analytics and digital PR. Forrest Anderson: Obviously, organizations today are using … Continue reading →
Dave Samson, General Manager, Public Affairs, at Chevron and current Chairman of The Arthur W. Page Society, is one of the PR industry’s leaders in using big data and analytics. He’s also at the leading edge of digital PR. Dave agreed … Continue reading →
First, by way of disclosure, assessing the strength of relationships and helping organizations improve them is one of the things I do for a living. That said … THE FUNCTION OF PRPR practitioners have argued for as long as I … Continue reading →
I recently had the good fortune to attend a short presentation by Sally Blount, the new Dean of the Kellogg Graduate School of Management. She spoke of the changing environment, new trends and issues that business schools and all organizations … Continue reading →
Emily Geesaman asked the title question on Linkedin a couple of days ago. Two folks, Susan Maxwell Stevens and Karen Derby, APR, both observed that the answer depends on the kind of background the PR pro has. If a business … Continue reading →
I’ve recently attended presentations on social media at which presenters have given the ever increasing list of social media. In virtually every presentation, someone has asked how to choose which social medium to use, when there are so many available. … Continue reading →
MetLife and Echo Research won the 2009 Jack Felton Golden Ruler Award for excellence in public relations measurement and evaluation. This award identifies great examples of research and measurement integrated into public relations practice. IPR publishes winners as case studies … Continue reading →
I just read a paper by David Michaelson and Don Stacks, colleagues of mine at the Institute for PR’s Commission on Measurement and Evaluation. They have done a series of experiments to determine whether there is any basis for the … Continue reading →
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