As many of you know, I take great pleasure in questioning the assumptions we make in business. I’m reading a great book right now named The Power of Habit — Why We Do What We Do in Life and Business, … Continue reading →
I saw a comment in a Linkedin discussion about what in PR wastes time. Jennel McDonald noted “Though researching is very important, I think we can go overboard in reading and gathering.” As many of you know, I am a … Continue reading →
I recently had the good fortune to attend a short presentation by Sally Blount, the new Dean of the Kellogg Graduate School of Management. She spoke of the changing environment, new trends and issues that business schools and all organizations … Continue reading →
I mentioned in an earlier blog an IABC Networking Nine dinner I attended November 16th. These dinners include about nine people who know something about a specific topic. The topic for the November 16th dinner was blogging. This quickly became … Continue reading →
I saw a headline today in an online publication cautioning PR practitioners not to embarrass themselves by making mathematical statements that didn’t make sense. I believe the article was focusing on talking about equations like ROI or ROE. I agree … Continue reading →
Early in my communications career, I pitched the media on stories. I didn’t realize it at the time, but even then I used a research-based process to increase my success. 1. Background Research First, I did the obvious research. I … Continue reading →
In order to measure something, it needs to be stated in measurable terms, such as “increase sales by 10% in the next four quarters” or “achieve 20% market share in the first 12 months after launch.” (If you’d like more … Continue reading →
I recently read an article that discussed marketing as a core practice for business. By this the article did not mean that every organization should have a marketing function, but that marketing is a core way to get things done. … Continue reading →
Yesterday was Sunday, and I could no longer stand the clutter in my office. So, I sorted and filed. Inevitably, I came across a number of items that called for some kind of action. One of these was the December, … Continue reading →
MetLife and Echo Research won the 2009 Jack Felton Golden Ruler Award for excellence in public relations measurement and evaluation. This award identifies great examples of research and measurement integrated into public relations practice. IPR publishes winners as case studies … Continue reading →