As many of you know, I take great pleasure in questioning the assumptions we make in business. I’m reading a great book right now named The Power of Habit — Why We Do What We Do in Life and Business, … Continue reading →
Most organizations have a crisis of some sort at one time or another. Here are three ideas regarding how research can help you manage those crises better. 1. Assess the CrisisThe first thing you want to do when your management … Continue reading →
I have the great good fortune of teaching an online class in Applied Public Relations and Public Affairs Research at George Washington University’s Graduate School of Political Management in Washington, D.C. Because I teach online, I am able to do … Continue reading →
I saw a comment in a Linkedin discussion about what in PR wastes time. Jennel McDonald noted “Though researching is very important, I think we can go overboard in reading and gathering.” As many of you know, I am a … Continue reading →
First, by way of disclosure, assessing the strength of relationships and helping organizations improve them is one of the things I do for a living. That said … THE FUNCTION OF PRPR practitioners have argued for as long as I … Continue reading →
Excellent article on taking org redesign from plan to practice in McKenzie Quarterly: http://bit.ly/fk3aXl.
Continue reading →The following article is an interesting analysis of the potential effect of current demographics on recovery from the recession. It’s a great example of how communications people should be thinking as they do their work. If Mr. MacKinley is correct, … Continue reading →
Welcome new readers! If you would like to subscribe to this e-Zine, please do so in the form on the left-hand side of this page: https://forrestwanderson.com/free.htm. If you know someone you think might enjoy the e-Zine, please pass it along. … Continue reading →
Welcome new readers! If you would like to subscribe to this e-Zine, please do so in the form on the left-hand side of this page: https://forrestwanderson.com/free.htm. If you know someone you think might enjoy the e-Zine, please pass it along. … Continue reading →
I just read a great article in Ad Age on segmenting in today’s world of social media. Here’s the link: http://adage.com/cmostrategy/article?article_id=135961
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