I saw a comment in a Linkedin discussion about what in PR wastes time. Jennel McDonald noted “Though researching is very important, I think we can go overboard in reading and gathering.” As many of you know, I am a … Continue reading →
You may remember my post “Reputation is Built on Behavior” in which I argued that communications has very little to do with reputation, but the way an organization behaves does. I just read an article on the MIT Sloan Management … Continue reading →
I recently had the good fortune to attend a short presentation by Sally Blount, the new Dean of the Kellogg Graduate School of Management. She spoke of the changing environment, new trends and issues that business schools and all organizations … Continue reading →
Yesterday I attended a workshop sponsored by a community bank and my local PRSA chapter. The free workshop was intended for and attended by local non-profit/charitable organizations. I believe most had been invited by the bank. Before the event began, … Continue reading →
I’ve done a number of projects for CEOs who go to their heads of communications and say “We’re tripping over our messages.” In doing these projects, I’ve discovered most organizations are tripping over their policies as well. The Challenge of … Continue reading →
Early in my communications career, I pitched the media on stories. I didn’t realize it at the time, but even then I used a research-based process to increase my success. 1. Background Research First, I did the obvious research. I … Continue reading →
In the Spring issue of PRSA’s The Public Relations Strategist there is an article by Ray Crockett, APR, and Anthony D’Angelo, APR, entitled “PRSA’s MBA Initiative.” The gist of the article is PRSA is trying to get MBA programs to … Continue reading →
In order to measure something, it needs to be stated in measurable terms, such as “increase sales by 10% in the next four quarters” or “achieve 20% market share in the first 12 months after launch.” (If you’d like more … Continue reading →
Good, common sense article on market research: “Beware the Perils of Market Research.” Read the article at: http://tinyurl.com/y895oow.
Continue reading →In past articles I’ve suggested that we, as communications and business people, should question our assumptions rather than blindly building programs and campaigns based on common knowledge or our gut feel. However, I do not mean to suggest these necessarily … Continue reading →