I’ve recently attended presentations on social media at which presenters have given the ever increasing list of social media. In virtually every presentation, someone has asked how to choose which social medium to use, when there are so many available. … Continue reading →
MetLife and Echo Research won the 2009 Jack Felton Golden Ruler Award for excellence in public relations measurement and evaluation. This award identifies great examples of research and measurement integrated into public relations practice. IPR publishes winners as case studies … Continue reading →
Excellent primer on social media evaluation from Don Bartholomew: http://www.iabc.com/cwb/archive/2009/1009/Bartholomew.htm.
Continue reading →All too often I see client evaluation programs that do little more than present a count of the number of times the client’s name is mentioned in media. The media might include print, broadcast, radio and online, but all that … Continue reading →
About a week ago I enjoyed a very stimulating discussion with some of my colleagues from the Institute for PR’s Commission on PR Measurement and Evaluation. We were talking about social media and how it is challenging to comment on … Continue reading →
I just read a paper by David Michaelson and Don Stacks, colleagues of mine at the Institute for PR’s Commission on Measurement and Evaluation. They have done a series of experiments to determine whether there is any basis for the … Continue reading →
A colleague on LinkedIn asked “how social media sites could benefit a B2B corporation, and could putting your B2B organization out there also open up potential for damaging info?”One commenter asked that the poster “describe what you mean by ‘potential … Continue reading →
The following article is an interesting analysis of the potential effect of current demographics on recovery from the recession. It’s a great example of how communications people should be thinking as they do their work. If Mr. MacKinley is correct, … Continue reading →
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