As many of you know, I take great pleasure in questioning the assumptions we make in business. I’m reading a great book right now named The Power of Habit — Why We Do What We Do in Life and Business, … Continue reading →
Evaluation is important, but it is not the research you should do first. What is the first research you should do to create a successful communications program? First, I define a successful communications program as one that drives behavior of … Continue reading →
In the Spring issue of PRSA’s The Public Relations Strategist there is an article by Ray Crockett, APR, and Anthony D’Angelo, APR, entitled “PRSA’s MBA Initiative.” The gist of the article is PRSA is trying to get MBA programs to … Continue reading →
On January 11, the Associated Press released a story by Ashley Heher about Domino’s new ad campaign, in which it shares Tweets and what appears to be actual focus group footage of people saying less than kind things about Domino’s … Continue reading →
Yesterday in the Wall Street Journal, there was an article by By Huaxia Rui, Andrew Whinston and Elizabeth Winkler on how businesses can use Twitter to predict sales. You can read the article at http://tinyurl.com/yftyoqs. They use the example of … Continue reading →
Welcome new readers! If you would like to subscribe to this e-Zine, please do so in the form on the left-hand side of this page: https://forrestwanderson.com/free.htm. If you know someone you think might enjoy the e-Zine, please pass it along. … Continue reading →
I just read a great article in Ad Age on segmenting in today’s world of social media. Here’s the link: http://adage.com/cmostrategy/article?article_id=135961
Continue reading →For those of you who don’t know, I have been in communications more than 30 years, and doing research to support communications planning and evaluation for more than 20 years. It recently occurred to me that through my time in … Continue reading →