Making Major Contributions to Your Organization’s Success through Competitive Research

Opposition ResearchWiki defines opposition research as follows: The term used to classify and describe efforts of supporters or paid consultants of a political candidate to legally investigate the biographical, legal or criminal, medical, educational, financial, public and private administrative and … Continue reading →

Creating CEO Crib Sheets

Here is a research idea you might be able to use to make yourself more valuable to your boss and your position more secure. In virtually every selling situation, the seller has an advantage if he or she knows as … Continue reading →

Developing Messages that Work — The Management Side of the Equation

Last month I wrote about developing messages that are persuasive to target audiences. I focused on getting input from the audience regarding their wants and needs and the language they use to express them. Of course the step that comes … Continue reading →

Developing Messages that Work

The article below is based on a presentation I gave to the San Francisco Chapter of PRSA on April 24, 2008. If you’d like to see the slides, which include a case history demonstrating the development of a message, let … Continue reading →

How Much Should You Spend on Media Evaluation?

PRSA-SF PresentationFor those of you in the Bay Area, I will be giving a presentation on Developing Messages at PRSASF’s luncheon meeting April 24th. If you are interested, here is the link: How Much Should You Spend on Media … Continue reading →