Opposition ResearchWiki defines opposition research as follows: The term used to classify and describe efforts of supporters or paid consultants of a political candidate to legally investigate the biographical, legal or criminal, medical, educational, financial, public and private administrative and … Continue reading →
Here is a research idea you might be able to use to make yourself more valuable to your boss and your position more secure. In virtually every selling situation, the seller has an advantage if he or she knows as … Continue reading →
A few days ago one of my colleagues suggested I do a blog on being sustainable, because it is a hot topic right now. I’m all for sustainability, recycling and being green. But is sustainability a good topic for me, … Continue reading →
Dear Friends and Colleagues: Some of you have been exposed to most of this entry, because I sent it out as an e-mail to a number of you about a year ago. To you I apologize. You may wish to … Continue reading →
If you find these monthly e-letters from me useful, please forward them to anyone you know whom you think might be interested and suggest they subscribe using the form after the article. Thanks very much for your support. And now … Continue reading →
Last month I wrote about developing messages that are persuasive to target audiences. I focused on getting input from the audience regarding their wants and needs and the language they use to express them. Of course the step that comes … Continue reading →
The article below is based on a presentation I gave to the San Francisco Chapter of PRSA on April 24, 2008. If you’d like to see the slides, which include a case history demonstrating the development of a message, let … Continue reading →
PRSA-SF PresentationFor those of you in the Bay Area, I will be giving a presentation on Developing Messages at PRSASF’s luncheon meeting April 24th. If you are interested, here is the link: http://www.prsasf.org/phoenix.zhtml?c=200502&p=irol-monthlyProgram. How Much Should You Spend on Media … Continue reading →