I saw a comment in a Linkedin discussion about what in PR wastes time. Jennel McDonald noted “Though researching is very important, I think we can go overboard in reading and gathering.” As many of you know, I am a … Continue reading →
In a comment on the interview I did on Jose Mallabo’s Blog (http://tinyurl.com/3oycde7), Jo Ann Sweeney noted she had “found it can take lots of effort to convince clients to spend time … agreeing [on] objectives in advance; often clients … Continue reading →
My friend and colleague Jose Mallabo interviewed me for his blog at: http://tinyurl.com/3oycde7. Jose is the director, corporate marketing, for GSI Commerce. Topics he asked about included: The single most important thing people need to remember when looking to measure … Continue reading →
I mentioned in an earlier blog an IABC Networking Nine dinner I attended November 16th. These dinners include about nine people who know something about a specific topic. The topic for the November 16th dinner was blogging. This quickly became … Continue reading →