Here is the third (and for the time being, final) of my Blog posts with Dave Samson, General Manager, Public Affairs, at Chevron and current Chairman of The Arthur W. Page Society, answering questions about data, analytics and digital PR. To … Continue reading →
Dave Samson, General Manager, Public Affairs, at Chevron and current Chairman of The Arthur W. Page Society, is one of the PR industry’s leaders in using big data and analytics. He’s also at the leading edge of digital PR. Dave agreed … Continue reading →
Emily Geesaman asked the title question on Linkedin a couple of days ago. Two folks, Susan Maxwell Stevens and Karen Derby, APR, both observed that the answer depends on the kind of background the PR pro has. If a business … Continue reading →
In the Spring issue of PRSA’s The Public Relations Strategist there is an article by Ray Crockett, APR, and Anthony D’Angelo, APR, entitled “PRSA’s MBA Initiative.” The gist of the article is PRSA is trying to get MBA programs to … Continue reading →
The last time I reviewed the tracking data on my website, I found one person had reached it searching this question: What effect has the recession had on relationships between organizations and their stakeholders? Unfortunately, my site disappointed this web … Continue reading →
Yesterday in the Wall Street Journal, there was an article by By Huaxia Rui, Andrew Whinston and Elizabeth Winkler on how businesses can use Twitter to predict sales. You can read the article at http://tinyurl.com/yftyoqs. They use the example of … Continue reading →