Here is the third (and for the time being, final) of my Blog posts with Dave Samson, General Manager, Public Affairs, at Chevron and current Chairman of The Arthur W. Page Society, answering questions about data, analytics and digital PR. To … Continue reading →
Dave Samson, General Manager, Public Affairs, at Chevron and current Chairman of The Arthur W. Page Society, is one of the PR industry’s leaders in using big data and analytics. He’s also at the leading edge of digital PR. Dave agreed … Continue reading →
The Jack Felton Golden Ruler Award honors excellence in PR research, measurement and evaluation. The award’s primary objective is to identify great examples of research used to support PR practice and to publish these case studies on the Institute for … Continue reading →
In the Spring issue of PRSA’s The Public Relations Strategist there is an article by Ray Crockett, APR, and Anthony D’Angelo, APR, entitled “PRSA’s MBA Initiative.” The gist of the article is PRSA is trying to get MBA programs to … Continue reading →
In past articles I’ve suggested that we, as communications and business people, should question our assumptions rather than blindly building programs and campaigns based on common knowledge or our gut feel. However, I do not mean to suggest these necessarily … Continue reading →
PRSA-SF PresentationFor those of you in the Bay Area, I will be giving a presentation on Developing Messages at PRSASF’s luncheon meeting April 24th. If you are interested, here is the link: http://www.prsasf.org/phoenix.zhtml?c=200502&p=irol-monthlyProgram. How Much Should You Spend on Media … Continue reading →