I get e-mails from McKinsey & Company, including one that linked to this article on “Reinventing External Affairs.” The article notes in a bold headline: “A rising role for stakeholder engagement—and the business value at stake” as a finding after … Continue reading →
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I just read a great article in Ad Age on segmenting in today’s world of social media. Here’s the link: http://adage.com/cmostrategy/article?article_id=135961
Continue reading →A couple of weeks ago I attended a presentation by Professor Lakshman Krishnamurthi, who is the A. Montgomery Ward Professor of Marketing and chair of the Marketing Department of the Kellogg Graduate School of Management. His presentation was on competing … Continue reading →