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Category Archives: corporate-stakeholder alignment

Dave Samson on Organizing to Use Data and Analytics at Chevron

Forrest W. Anderson Consulting Posted on August 15, 2016 by forrestandersonAugust 15, 2016

Here is the third (and for the time being, final) of my Blog posts with Dave Samson, General Manager, Public Affairs, at Chevron and current Chairman of The Arthur W. Page Society, answering questions about data, analytics and digital PR. To … Continue reading →

Posted in analytics, big data, communications, corporate-stakeholder alignment, environmental assessment, environmental management, issues management, PR, public affairs, public relations planning, public relations strategy, stakeholder, stakeholder management

Dave Samson on Data, Analytics and Digital PR at Chevron

Forrest W. Anderson Consulting Posted on August 2, 2016 by forrestandersonAugust 8, 2016

Dave Samson, General Manager, Public Affairs, at Chevron and current Chairman of The Arthur W. Page Society, is one of the PR industry’s leaders in using big data and analytics. He’s also at the leading edge of digital PR. Dave agreed … Continue reading →

Posted in analytics, big data, corporate-stakeholder alignment, environmental assessment, environmental management, PR, public affairs, public relations, public relations planning, public relations strategy, stakeholder, stakeholder management

The Continuing Threat to PR/Communications from Management Consultants: McKinsey & Company on Reinventing External Affairs

Forrest W. Anderson Consulting Posted on July 28, 2016 by forrestandersonJuly 28, 2016

I get e-mails from McKinsey & Company, including one that linked to this article on “Reinventing External Affairs.” The article notes in a bold headline: “A rising role for stakeholder engagement—and the business value at stake” as a finding after … Continue reading →

Posted in corporate-stakeholder alignment, engagement, environmental assessment, environmental management, insight, issues management, management, management consulting, managing management, relationship, relationship assessment, relationship management, relationship research, stakeholder management

Helping Your Organization Succeed in a Complex Environment

Forrest W. Anderson Consulting Posted on January 26, 2011 by forrestandersonFebruary 4, 2015

I recently had the good fortune to attend a short presentation by Sally Blount, the new Dean of the Kellogg Graduate School of Management. She spoke of the changing environment, new trends and issues that business schools and all organizations … Continue reading →

Posted in communication research, communications strategy, corporate-stakeholder alignment, environmental assessment, PR, public relations, stakeholder management

Link to Article on Making Org. Redesign Successful

Forrest W. Anderson Consulting Posted on December 27, 2010 by forrestandersonFebruary 4, 2015

Excellent article on taking org redesign from plan to practice in McKenzie Quarterly: http://bit.ly/fk3aXl.

Continue reading →
Posted in authenticity, communications planning, corporate-stakeholder alignment

Corporate-Stakeholder Alignment; CEOs Create Win Win Scenarios

Forrest W. Anderson Consulting Posted on November 9, 2010 by forrestandersonFebruary 4, 2015

I’ve done a number of projects for CEOs who go to their heads of communications and say “We’re tripping over our messages.” In doing these projects, I’ve discovered most organizations are tripping over their policies as well. The Challenge of … Continue reading →

Posted in authenticity, communication research, corporate-stakeholder alignment, market research, message development, relationship assessment, relationship management, relationship research
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