This blog offers tips on strengthening relationships between organizations and their stakeholders through actions and more persuasive messages. These activities lead to a better reputation for the organization. To do these things, practitioners need solid information about the organizations for which they work and those organizations’ stakeholders. Consequently they need to do research. The blog includes tips and ideas on this topic as well.
Here is the third (and for the time being, final) of my Blog posts with Dave Samson, General Manager, Public Affairs, at Chevron and current Chairman of The Arthur W. Page Society, answering questions about data, analytics and digital PR. To … Continue reading →
Here is the second of my Blog posts with Dave Samson, General Manager, Public Affairs, at Chevron and current Chairman of The Arthur W. Page Society, answering questions about data, analytics and digital PR. Forrest Anderson: Obviously, organizations today are using … Continue reading →
Dave Samson, General Manager, Public Affairs, at Chevron and current Chairman of The Arthur W. Page Society, is one of the PR industry’s leaders in using big data and analytics. He’s also at the leading edge of digital PR. Dave agreed … Continue reading →
I get e-mails from McKinsey & Company, including one that linked to this article on “Reinventing External Affairs.” The article notes in a bold headline: “A rising role for stakeholder engagement—and the business value at stake” as a finding after … Continue reading →
Great article on Big Data in Politics with viewpoints from Jim Messina and Karl Rove.
Continue reading →Great topline analysis of “Persona Based Marketing, Segments and Real Time Personalization – connecting the dots.”
Continue reading →Here is an article from Kellogg Insight entitled “A Board’s Eye View of Reputation Management.” Author Roxanne Decyk, Ford Scholar at the Ford Center for Global Citizenship at the Kellogg School, notes that “It is not enough anymore for a director … Continue reading →
My friend and colleague, Mark Weiner, CEO of PRIME Research, LP, recently wrote “Driving the Action: The Ascent of Insights and the Decline of Data” for PRSA’s The Public Relations Strategist. His excellent article closes with four guidelines for transforming data into … Continue reading →
As many of you know, I’ve been studying Big Data and how PR and communications people are (or are not) using it.Today, it seems, the most common way we are using it is to spot trends in social media so … Continue reading →
This Blog is adapted from a comment I made on an IABC LinkedIn Discussion on Big Data, which was initiated by Natasha Nicholson. I am also indebted to comments in that discussion by Mike Jenkins and Sam Ford. In my mind, the … Continue reading →
