I saw a headline today in an online publication cautioning PR practitioners not to embarrass themselves by making mathematical statements that didn’t make sense. I believe the article was focusing on talking about equations like ROI or ROE. I agree … Continue reading →
A couple of weeks ago I attended a presentation by Professor Lakshman Krishnamurthi, who is the A. Montgomery Ward Professor of Marketing and chair of the Marketing Department of the Kellogg Graduate School of Management. His presentation was on competing … Continue reading →
Here is a research idea you might be able to use to make yourself more valuable to your boss and your position more secure. In virtually every selling situation, the seller has an advantage if he or she knows as … Continue reading →