Reputation Institute Finds Media Have No Influence on Reputation
Reputation Institute finds media have no influence on reputation. See Elliot Schreiber’s Blog: http://tinyurl.com/3d4j89z
Continue reading →Category Archives: reputation
Reputation Management as Change Management
You may remember my post “Reputation is Built on Behavior” in which I argued that communications has very little to do with reputation, but the way an organization behaves does. I just read an article on the MIT Sloan Management … Continue reading →
MBA vs. Master’s — Which Is the Better Option for a PR Pro?
Emily Geesaman asked the title question on Linkedin a couple of days ago. Two folks, Susan Maxwell Stevens and Karen Derby, APR, both observed that the answer depends on the kind of background the PR pro has. If a business … Continue reading →
Reputation Is Built on Behavior
We’ve seen a number of reputation crises in the past few years. COMMUNICATIONS Much of the discussion around these crises in the communications community focuses on how well the organization communicated in response to the crisis. Were they forthright and … Continue reading →
Effect of Recession on Relationships between Organizations and Stakeholders
The last time I reviewed the tracking data on my website, I found one person had reached it searching this question: What effect has the recession had on relationships between organizations and their stakeholders? Unfortunately, my site disappointed this web … Continue reading →
Moving Toward Two-Way Communication
For those of you who don’t know, I have been in communications more than 30 years, and doing research to support communications planning and evaluation for more than 20 years. It recently occurred to me that through my time in … Continue reading →