Category Archives: relationship research

The Continuing Threat to PR/Communications from Management Consultants: McKinsey & Company on Reinventing External Affairs

Forrest W. Anderson Consulting Posted on by

I get e-mails from McKinsey & Company, including one that linked to this article on “Reinventing External Affairs.” The article notes in a bold headline: “A rising role for stakeholder engagement—and the business value at stake” as a finding after … Continue reading →

Corporate-Stakeholder Alignment; CEOs Create Win Win Scenarios

Forrest W. Anderson Consulting Posted on by

I’ve done a number of projects for CEOs who go to their heads of communications and say “We’re tripping over our messages.” In doing these projects, I’ve discovered most organizations are tripping over their policies as well. The Challenge of … Continue reading →

Measuring the Strength of Relationships

Forrest W. Anderson Consulting Posted on by

Dear Friends and Colleagues: Some of you have been exposed to most of this entry, because I sent it out as an e-mail to a number of you about a year ago. To you I apologize. You may wish to … Continue reading →