The Jack Felton Golden Ruler Award honors excellence in PR research, measurement and evaluation. The award’s primary objective is to identify great examples of research used to support PR practice and to publish these case studies on the Institute for … Continue reading →
The Institute for Public Relations today released a new paper by Angie Jeffrey, Bruce Jeffries-Fox and Brad Rawlins on Weighted Media Cost. It examines a sophisticated way to look at media placement data that correlates with business outcomes. Here is … Continue reading →
I just read a paper by David Michaelson and Don Stacks, colleagues of mine at the Institute for PR’s Commission on Measurement and Evaluation. They have done a series of experiments to determine whether there is any basis for the … Continue reading →
For this first e-Letter of the year, I thought I’d offer some ways you might productively use research in the coming year. PlanningAs you may have gathered, I am a huge proponent of using research to plan and lay out … Continue reading →
If you find these monthly e-letters from me useful, please forward them to anyone you know whom you think might be interested and suggest they subscribe using the form after the article. Thanks very much for your support. And now … Continue reading →
PRSA-SF PresentationFor those of you in the Bay Area, I will be giving a presentation on Developing Messages at PRSASF’s luncheon meeting April 24th. If you are interested, here is the link: http://www.prsasf.org/phoenix.zhtml?c=200502&p=irol-monthlyProgram. How Much Should You Spend on Media … Continue reading →