I have the great good fortune of teaching an online class in Applied Public Relations and Public Affairs Research at George Washington University’s Graduate School of Political Management in Washington, D.C. Because I teach online, I am able to do … Continue reading →
The Institute for Public Relations today released a new paper by Angie Jeffrey, Bruce Jeffries-Fox and Brad Rawlins on Weighted Media Cost. It examines a sophisticated way to look at media placement data that correlates with business outcomes. Here is … Continue reading →
MetLife and Echo Research won the 2009 Jack Felton Golden Ruler Award for excellence in public relations measurement and evaluation. This award identifies great examples of research and measurement integrated into public relations practice. IPR publishes winners as case studies … Continue reading →
Check out this discussion of automated vs. human media monitoring: http://tiny.cc/Dt6YP
Continue reading →PRSA-SF PresentationFor those of you in the Bay Area, I will be giving a presentation on Developing Messages at PRSASF’s luncheon meeting April 24th. If you are interested, here is the link: http://www.prsasf.org/phoenix.zhtml?c=200502&p=irol-monthlyProgram. How Much Should You Spend on Media … Continue reading →