engagement – Forrest W. Anderson Consulting

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The Continuing Threat to PR/Communications from Management Consultants: McKinsey & Company on Reinventing External Affairs

Posted on July 28, 2016 by forrestandersonJuly 28, 2016

I get e-mails from McKinsey & Company, including one that linked to this article on “Reinventing External Affairs.” The article notes in a bold headline: “A rising role for stakeholder engagement—and the business value at stake” as a finding after … Continue reading →

TO MEASURE, WE MUST DEFINE

Posted on June 17, 2010 by forrestandersonFebruary 4, 2015

In order to measure something, it needs to be stated in measurable terms, such as “increase sales by 10% in the next four quarters” or “achieve 20% market share in the first 12 months after launch.” (If you’d like more … Continue reading →

Which New Social Media Should You Use?

Posted on November 25, 2009 by forrestandersonFebruary 4, 2015

I’ve recently attended presentations on social media at which presenters have given the ever increasing list of social media. In virtually every presentation, someone has asked how to choose which social medium to use, when there are so many available. … Continue reading →

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Forrest W. Anderson Consulting

Insight-Based Communications Strategy and Content

Category Archives: engagement

The Continuing Threat to PR/Communications from Management Consultants: McKinsey & Company on Reinventing External Affairs

TO MEASURE, WE MUST DEFINE