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Category Archives: communications strategy

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Managing Persuasion

Forrest W. Anderson Consulting Posted on July 15, 2009 by forrestandersonFebruary 4, 2015

Welcome new readers! If you would like to subscribe to this e-Zine, please do so in the form on the left-hand side of this page: https://forrestwanderson.com/free.htm. If you know someone you think might enjoy the e-Zine, please pass it along. … Continue reading →

Posted in communication research, communications planning, communications strategy, insight, market research, message development

Building Influence through Opposition (and Other) Research

Forrest W. Anderson Consulting Posted on February 18, 2009 by forrestandersonFebruary 4, 2015

Running Business Like a Political CampaignSince my last entry, I’ve been collecting information from colleagues to determine whether they ever have used “Opposition Research” or heard of its use in their work. Some of these folks think my topic really … Continue reading →

Posted in communication research, communications planning, communications strategy, Competitive research, market research, opposition research, PR Research, public relations planning, strategy

Making Major Contributions to Your Organization’s Success through Competitive Research

Forrest W. Anderson Consulting Posted on February 16, 2009 by forrestandersonFebruary 4, 2015

Opposition ResearchWiki defines opposition research as follows: The term used to classify and describe efforts of supporters or paid consultants of a political candidate to legally investigate the biographical, legal or criminal, medical, educational, financial, public and private administrative and … Continue reading →

Posted in communications research, communications strategy, Competitive research, opposition research, planning, public relations, strategy

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