Emily Geesaman asked the title question on Linkedin a couple of days ago. Two folks, Susan Maxwell Stevens and Karen Derby, APR, both observed that the answer depends on the kind of background the PR pro has. If a business … Continue reading →
We’ve seen a number of reputation crises in the past few years. COMMUNICATIONS Much of the discussion around these crises in the communications community focuses on how well the organization communicated in response to the crisis. Were they forthright and … Continue reading →
Early in my communications career, I pitched the media on stories. I didn’t realize it at the time, but even then I used a research-based process to increase my success. 1. Background Research First, I did the obvious research. I … Continue reading →
Evaluation is important, but it is not the research you should do first. What is the first research you should do to create a successful communications program? First, I define a successful communications program as one that drives behavior of … Continue reading →
In the Spring issue of PRSA’s The Public Relations Strategist there is an article by Ray Crockett, APR, and Anthony D’Angelo, APR, entitled “PRSA’s MBA Initiative.” The gist of the article is PRSA is trying to get MBA programs to … Continue reading →
In order to measure something, it needs to be stated in measurable terms, such as “increase sales by 10% in the next four quarters” or “achieve 20% market share in the first 12 months after launch.” (If you’d like more … Continue reading →
I recently read an article that discussed marketing as a core practice for business. By this the article did not mean that every organization should have a marketing function, but that marketing is a core way to get things done. … Continue reading →
Sorry this isn’t exactly on topic for my eZine, but I wanted to share with you an excellent analysis of why the 2007 economic crisis, and a number of others, occurred. It is by Timothy M. Koller in the McKinsey … Continue reading →
The Institute for Public Relations (IPR) (http://www.instituteforpr.org/) recently published “How Top Business Communicators Measure the Return on Investment (ROI) of Corporate Communication Efforts” by Juan Meng , University of Dayton, and Bruce K. Berger, University of Alabama. The paper won … Continue reading →
The last time I reviewed the tracking data on my website, I found one person had reached it searching this question: What effect has the recession had on relationships between organizations and their stakeholders? Unfortunately, my site disappointed this web … Continue reading →