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Category Archives: relationship

The Continuing Threat to PR/Communications from Management Consultants: McKinsey & Company on Reinventing External Affairs

Forrest W. Anderson Consulting Posted on July 28, 2016 by forrestandersonJuly 28, 2016

I get e-mails from McKinsey & Company, including one that linked to this article on “Reinventing External Affairs.” The article notes in a bold headline: “A rising role for stakeholder engagement—and the business value at stake” as a finding after … Continue reading →

Posted in corporate-stakeholder alignment, engagement, environmental assessment, environmental management, insight, issues management, management, management consulting, managing management, relationship, relationship assessment, relationship management, relationship research, stakeholder management

MBA vs. Master’s — Which Is the Better Option for a PR Pro?

Forrest W. Anderson Consulting Posted on October 21, 2010 by forrestandersonFebruary 4, 2015

Emily Geesaman asked the title question on Linkedin a couple of days ago. Two folks, Susan Maxwell Stevens and Karen Derby, APR, both observed that the answer depends on the kind of background the PR pro has. If a business … Continue reading →

Posted in communications, management, PR, relationship, reputation, stakeholder
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