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Category Archives: PR

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Four Great Ways To Use Research in 2009

Forrest W. Anderson Consulting Posted on January 15, 2009 by forrestandersonFebruary 4, 2015

For this first e-Letter of the year, I thought I’d offer some ways you might productively use research in the coming year. PlanningAs you may have gathered, I am a huge proponent of using research to plan and lay out … Continue reading →

Posted in communications, communications planning, communications research, evaluation, planning, PR, PR Research, public relations evaluation

Creating CEO Crib Sheets

Forrest W. Anderson Consulting Posted on December 9, 2008 by forrestandersonFebruary 4, 2015

Here is a research idea you might be able to use to make yourself more valuable to your boss and your position more secure. In virtually every selling situation, the seller has an advantage if he or she knows as … Continue reading →

Posted in communications research, creating a company backgrounder, creating a company profile, new business research, PR, PR Research, public relations, public relations research, saving your job

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