Here is a research idea you might be able to use to make yourself more valuable to your boss and your position more secure. In virtually every selling situation, the seller has an advantage if he or she knows as … Continue reading →
Dear Friends and Colleagues: Some of you have been exposed to most of this entry, because I sent it out as an e-mail to a number of you about a year ago. To you I apologize. You may wish to … Continue reading →
Last month I wrote about developing messages that are persuasive to target audiences. I focused on getting input from the audience regarding their wants and needs and the language they use to express them. Of course the step that comes … Continue reading →
The article below is based on a presentation I gave to the San Francisco Chapter of PRSA on April 24, 2008. If you’d like to see the slides, which include a case history demonstrating the development of a message, let … Continue reading →