Category Archives: valuing a public relations program

Multiplier Claim Fraudulent

Forrest W. Anderson Consulting Posted on by

I just read a paper by David Michaelson and Don Stacks, colleagues of mine at the Institute for PR’s Commission on Measurement and Evaluation. They have done a series of experiments to determine whether there is any basis for the … Continue reading →

Projecting the Value of a Marketing PR Campaign

Forrest W. Anderson Consulting Posted on by

If you find these monthly e-letters from me useful, please forward them to anyone you know whom you think might be interested and suggest they subscribe using the form after the article. Thanks very much for your support. And now … Continue reading →