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Category Archives: value of research

How To Streamline Your Research

Forrest W. Anderson Consulting Posted on June 15, 2011 by forrestandersonFebruary 4, 2015

I saw a comment in a Linkedin discussion about what in PR wastes time.  Jennel McDonald noted “Though researching is very important, I think we can go overboard in reading and gathering.” As many of you know, I am a … Continue reading →

Posted in business goals, communication research, communications planning, communications strategy, Competitive research, evaluation, management, market research, value of decision, value of research
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