I recently read a great article from McKinseyQuarterly.com: “Beyond corporate social responsibility: Integrated external engagement.” You can find it here.The article argues: “Traditional corporate social responsibility (CSR) is failing to deliver, for both companies and society. Executives need a new … Continue reading →
I had the good fortune to teach PR and PA Research online for George Washington University’s Graduate School of Political Management in January and February. Perhaps what I like best about the online teaching experience is the “Professor Chats” which … Continue reading →
Frank Ovaitt, President and CEO of the Institute for Public Relations recently wrote a blog on Spotting Bad Research in response to a request from Institute Trustee Maril MacDonald. You can find that blog here. Frank quotes a number of … Continue reading →
As many of you know, during the LA riots sparked by the video of police beating Rodney King, five minority-owned McDonald’s restaurants remained unscathed when virtually all of the surrounding area was destroyed by rioters and looters. This was attributed … Continue reading →
One of the problems with PR evaluation has been that each organization that measures does so in its own way. For example, if you are a client organization and have two agencies doing programs for you, and each agency does … Continue reading →
As many of you know, I take great pleasure in questioning the assumptions we make in business. I’m reading a great book right now named The Power of Habit — Why We Do What We Do in Life and Business, … Continue reading →
Most organizations have a crisis of some sort at one time or another. Here are three ideas regarding how research can help you manage those crises better. 1. Assess the CrisisThe first thing you want to do when your management … Continue reading →
I have the great good fortune of teaching an online class in Applied Public Relations and Public Affairs Research at George Washington University’s Graduate School of Political Management in Washington, D.C. Because I teach online, I am able to do … Continue reading →
The Jack Felton Golden Ruler Award honors excellence in PR research, measurement and evaluation. The award’s primary objective is to identify great examples of research used to support PR practice and to publish these case studies on the Institute for … Continue reading →